Speaking Science: 2nd edition
Speaking science: 2nd edition
This course aims to train members of the plant B+B network on how to effectively communicate their science through both social media and traditional media. Participants will undertake assignments to produce information outputs in the press, social media, and storytelling. Training certificates will be provided to those attending a minimum of 80% of the classes and delivering the course's assignments.
The course will take place over five consecutive Thursdays from the 15th of September to the 13th of October, at 2 PM East Africa Time (1 PM Central European Time) via ZOOM. Beyond the online sessions, this course provides two personal coaching events with journalists and media specialists outside the class schedule.
The participants will learn how to:
- Develop a communication goal: Communicating with purpose.
- Understand the audience segmentation: whom to talk to and why.
- Create an engaging triangle and stay on point.
- Get their message out using social and traditional media.
- Learn the power of their personal story and how to leverage them.
- Influence policy using science diplomacy.
Outcome of the training:
As a child, Celestine Anyango Oduor saw her parents struggling to provide for the family. Her older sister dropped out of school to work as a house helper to support the family. Celestine promised herself to complete her education. This is the story of how she fulfilled her promise and got passionate about agriculture. Celestine took part in the 2nd edition of the Speaking Science course promoted by the Plant Biotechnology and Breeding project. During the course, she was awarded a “Science on the road” grant to receive in-depth training in storytelling and narrate her journey into science. This video is the result of the training.
